In order to scale (or grow rapidly) your business, you have to figure out how to differentiate what you and your business do so that your ideal prospects eagerly want what you’re offering over what everyone else is offering.
The question is, “How are you going to do that?”
How do you avoid the commodity trap where your business looks like every other option in your market space?
In general, there are two primary approaches you can take to answer this question. The vast majority of businesses take the wrong (or less optimal) option. The rest take the Steve Jobs’ option.
If you’d like to learn what that option is and how you can take advantage of it, make sure you watch this week’s video, simply entitled, “How to Steal from Steve Jobs’ Playbook to Innovate Your Next New Thing”
Watch the Video
Listen to the Audio
To your accelerated success!