The Who Always Determines the What

The Who Always Determines the What

Is your business getting as much traction as you want? Or not? Are your marketing efforts not as successful as they once were? Are you struggling with finding message to market match? Well, if any of those are true of you and/or your business, chances are you’re...
Are You Delivering on Your Brand Promise?

Are You Delivering on Your Brand Promise?

Have you ever gone to a store or an event (like a seminar) where something was promised and then the store or the presenter didn’t deliver on that promise. If so, how did you feel? If you’re like most people, you felt worse than you would have if you...
Are You Building Something People Urgently Want (Or Not)?

Are You Building Something People Urgently Want (Or Not)?

Few things are more frustrating as a business owner and/or entrepreneur than getting ready to launch a new product and/or service … and hearing only crickets after its launch. What makes this experience even more frustrating than the lack of results/revenue is that we...
How to Define Your Brand So You Attract Your Ideal Customers

How to Define Your Brand So You Attract Your Ideal Customers

Have you ever struggled to define your brand? Or even to define what a brand is or isn’t? Or have you ever wrestled with how you could attract more and more of your ideal clients/customers vs. just anyone? Well if you’ve ever wanted to solve those...
How to Create a Quick 12-Month One-Page Marketing Plan

How to Create a Quick 12-Month One-Page Marketing Plan

Since you’re reading this post about a 12-month marketing plan, let’s assume this is the start of the year (regardless of the actual date on the calendar) and you’re wondering how you’re going to hit all your numbers by the end of the year. Let’s say...
Who Do You Want to Be a Hero To?

Who Do You Want to Be a Hero To?

One of the biggest marketing and strategy mistakes most business owners and entrepreneurs make is going after the “everyone” market with their products and services (or at least, everyone who might be able to buy what they’re selling). As you’ve hopefully discovered...