Why Most Referral Systems Don’t Work

Why Most Referral Systems Don’t Work

Are you frustrated that you’re not getting as many referrals as you’d like? Or, that you’re not getting the kind of word of mouth marketing results that you’d like? Or, that the referrals you are receiving aren’t really a great fit for your company? Well, if any of...
Why YOU Need to Focus on Your Brand Every Week

Why YOU Need to Focus on Your Brand Every Week

If you’re like most business owners and entrepreneurs, chances are you’re overwhelmed with 473 items on your to do list every week. Realizing that, it makes complete sense why focusing on your brand or building your brand isn’t high on your to do list. However, just...
How to Move from Slow Growth to Fast Growth

How to Move from Slow Growth to Fast Growth

Ever get frustrated that your business isn’t growing as fast as you’d like? Tired of growing at an incremental level of maybe 0-5% per year? If you are, how are you going to turn that around and start growing at 25% or more per year? The one thing you ought to know is...
How to Immediately Improve Every Marketing Effort You Engage In

How to Immediately Improve Every Marketing Effort You Engage In

Ever get frustrated that your marketing efforts just don’t seem to be yielding the kind of response you’d like to get? Well, if you have, chances are the problem isn’t primarily related to the tactic itself, it’s probably with the thinking that drove the choices you...
The Who Always Determines the What

The Who Always Determines the What

Is your business getting as much traction as you want? Or not? Are your marketing efforts not as successful as they once were? Are you struggling with finding message to market match? Well, if any of those are true of you and/or your business, chances are you’re...
Are You Delivering on Your Brand Promise?

Are You Delivering on Your Brand Promise?

Have you ever gone to a store or an event (like a seminar) where something was promised and then the store or the presenter didn’t deliver on that promise. If so, how did you feel? If you’re like most people, you felt worse than you would have if you...
Are You Building Something People Urgently Want (Or Not)?

Are You Building Something People Urgently Want (Or Not)?

Few things are more frustrating as a business owner and/or entrepreneur than getting ready to launch a new product and/or service … and hearing only crickets after its launch. What makes this experience even more frustrating than the lack of results/revenue is that we...
How to Define Your Brand So You Attract Your Ideal Customers

How to Define Your Brand So You Attract Your Ideal Customers

Have you ever struggled to define your brand? Or even to define what a brand is or isn’t? Or have you ever wrestled with how you could attract more and more of your ideal clients/customers vs. just anyone? Well if you’ve ever wanted to solve those...