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Why You Need to Scale Your Business

Why You Need to Scale Your Business

If you’ve been paying attention to business growth literature over the past few years you’ve undoubtedly noticed that “everyone” is talking about scaling your business. There are books with titles like, “Lean Scaling,” “Scaling Up,” and, for the speediest amongst us, “BlitzScaling.” If you happen to read Inc. or Entrepreneur magazines, you’ll often see articles with titles like, “How to Scale Your Business” or “Six Keys to Scaling Your Business.” All of which raises the question, “Should I be...

How to Dramatically Improve Your Customers’ Experience With Your Company

How to Dramatically Improve Your Customers’ Experience With Your Company

Few things are more important to the growth and success of your company than having a continually growing group of highly motivated/raving fans of you and your business. They tend to buy more of what you offer, more frequently and at higher price points. Even better, they tend to talk with more people about how great your company is and how they should use you and your company themselves. When that happens, your cost of customer acquisition goes down, your profits go up and you make more...

How to Move from Slow Growth to Fast Growth

How to Move from Slow Growth to Fast Growth

Ever get frustrated that your business isn’t growing as fast as you’d like? Tired of growing at an incremental level of maybe 0-5% per year? If you are, how are you going to turn that around and start growing at 25% or more per year? The one thing you ought to know is that doing what you’re currently doing, just doing it a little bit better than you did last year, isn’t the way forward. To grow rapidly, you need to make significant changes to your business—changes you probably haven’t...

How to Immediately Improve Every Marketing Effort You Engage In

How to Immediately Improve Every Marketing Effort You Engage In

Ever get frustrated that your marketing efforts just don’t seem to be yielding the kind of response you’d like to get? Well, if you have, chances are the problem isn’t primarily related to the tactic itself, it’s probably with the thinking that drove the choices you made with that marketing tactic. Note: it doesn’t matter if your marketing effort/tactic is a website or a direct mail piece or a proposal or a tradeshow booth or a Facebook Ad or a networking event or a speech, etc. Your ability...

The Secret to Scaling Any Business

The Secret to Scaling Any Business

Ever get frustrated that your business isn’t growing as fast as you’d like? Or, do you ever get even more frustrated that “other businesses” seem to be growing faster than yours? Well, if you have, you’re not alone. Why do you think there are so many articles, books, magazines, blog posts, videos, courses, conferences, etc. all on how to grow and scale your business faster (hey, it’s probably why you’re reading this right now)? But what if I told you that there was one secret, that if you knew...

How to Reengage Disengaged Employees

How to Reengage Disengaged Employees

Ever look out at your team and think, “They’re not very engaged”? Or get frustrated because they’re working too slow or not hitting their targets or wasting too much time or not getting their work done on time or dashing out the door at “quitting time”? If you have (and I’m guessing you have), you know that’s a major problem because you can’t build a great scalable business using un-engaged employees. You need highly engaged employees to do that. So, what can you do to turn that around? How...

How to Hire the Right Person Every Time

How to Hire the Right Person Every Time

Every get frustrated with your employees? I guess that’s like asking, “Is the sky blue?” My experience has been that every business owner/entrepreneur I know of does. However, what most of them don’t calculate is that the source of their problem probably began long ago—before they even hired that person who’s driving them crazy now. It goes back to that old adage that “80% of managing is hiring right.” When you choose the right people, life is good. When you don’t, conflict and frustration,...

How to Position and Differentiate Your Business to Break Through the Noise

How to Position and Differentiate Your Business to Break Through the Noise

As you know, the marketplace is a very noisy place these days. Which means that trying to get your ideal prospects to pay attention to your marketing messages is getting harder and harder. So, how are you going to break through all of that noise? Well, two strategies that can help you break through the noise are positioning and differentiating your business. Why? Because being a “me too” company no longer works. If you’re too similar to your competitors, you’re just noise. Which means that if...

How to Deal With Employees Who Don’t Fully Get Their Work Done

How to Deal With Employees Who Don’t Fully Get Their Work Done

When you assign a task to one of your employees/direct reports and they don’t complete that task, how do you feel? When you ask them to do four things specifically about that task and they come back with only two of them completed, how does that make you feel? Or worse, what if they deliberately do something opposite of what you’ve asked them to do. How does that make you feel? If you’re like most of the business owners and entrepreneurs I know, you feel pretty frustrated. What ought to be...

5 Steps to Improve Anything in Your Business or Life

5 Steps to Improve Anything in Your Business or Life

Every day you have to improve or fix something. Somedays it’s your business model. Other days it’s your marketing system. Somedays it’s your management style. Other days it’s your sales process, etc. Literally every day, you’re working on improving something in your business (or life). The question is, “What’s your process for improving?” If you’re like most business owners and/or entrepreneurs, you don’t have a framework or rubric for how to do just that—for how to improve anything—and that’s...

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